vacation to be featured in tourism campaign
The Idaho Division of Tourism is running a unique campaign to highlight the tourism opportunities found within the state.
Last week a Seattle family made a 10-day whirlwind tour of the state with camera crews in tow and one of their stops was at Dog Bark Park in Cottonwood.
The Seattle couple and their two children won the Idaho vacation through an Internet based competition that included email forwarding and word of mouth advertising.
Their trip started on Friday, June 19 when they arrived in Boise. On June 20 they had a raft trip on the Payette River. On June 21 they trekked across the state to Mesa Falls and Harriman State Park northeast of Idaho Falls. On June 22 they visited Craters of the Moon National and golfed in Sun Valley. On June 23 they had a horseback trail ride and then ice skated in the Sun Valley area. On June 24 they toured Redfish Lake, the Sawtooths and McCall. On June 25 they had a jet boat tour of Hells Canyon, visited Dog Bark Park and then went on to Lewiston. On June 26 they followed the route of the Hiawatha bike ride and visited Wallace. On June 27 they spent the day in Silverwood and on June 28 spent the night in the Coeur d’Alene Resort.
During the trip a film crew followed the family and the motion and still pictures shot will be used in Idaho Division of Tourism Internet campaigns starting in the spring of 2010. This information will also be made available to regional and national travel sites as well as the state of Idaho’s official travel site, www.visitidaho.org.
Drake Cooper, an advertising agency in Boise, came up with the idea for the campaign and arranged the professional resources and executive leadership to pull off the campaign.